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socialbreakout VIDEO: Jeremy Lin Wins Social Breakout Player of the Year
NBA TV named Jeremy Lin the winner of the first ever “Social Breakout Player of the Year” award on Monday, and it only seems fitting. The overnight sensation had a more significant increase in Twitter and Facebook popularity than any other player in the league. Jeremy Lin was also the first NBA player ever to record 20 points and 7 assists in each of his first 5 starts as a Knick. 

According to ESPN NY, here’s what Lin managed to do from Feb. 4- Feb. 9, the first week of Linsanity: 

  • Had more Twitter mentions than LeBron James and Blake Griffin (Lin: 189,004, James: 185,847 and Griffin: 19,964), and he had 1,643,284 tweets talking about his performances through Feb 9 at midnight.
  • Had a 20,000 to 30,000 daily follower increase on Twitter.
  • Went from 190,000 fans to 250,000 on Sina, the Chinese equivalent of Twitter.